Brand:
Estapar:
(The largest parking network in Latin America)
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Job Type:
Rebranding
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Country:
Brazil
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Year:
2019
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Challenge
Modernize the identity of a well-established brand with over 30 years in the market.
Expand the company's perception beyond parking services, positioning it as a leader in urban mobility, innovation, and technology.
Create a modern and versatile identity capable of engaging new audiences and aligning with market trends.
Approach
1. Strategic Immersion
Stakeholder interviews to map perceptions and align expectations.
Market research, audience analysis, and identification of new opportunities.
2. Planning & Creative Direction
Trend research and industry benchmarking.
Development of a strategic mood board to guide creative insights.
3. Brand Identity Development
Exploration of graphic concepts that convey fluidity, connection, and movement.
Creation of a modular and dynamic symbol, enabling versatile applications.
Subtle incorporation of the letter "P" in the logo, referencing the previous brand version while embracing a forward-looking approach.
Results
A bold and flexible visual identity, designed to carry the brand into the next 30 years.
A visually impactful brand with dynamic applications, reinforcing its presence in the urban mobility sector.
An expanded brand perception, strengthening Estapar’s position as a mobility solutions provider beyond just parking services.
