Brand:
Original Mineiro
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Job Type:
Visual Identity + Packaging
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Country:
Brazil
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About Project
Original Mineiro
Cheese bread is a true Brazilian heritage, and Original Mineiro stands out by offering a special handcrafted version. With a family recipe perfected over more than 30 years, the brand uses high-quality ingredients, including authentic Canastra cheese, sourced directly from local producers.
The challenge was to professionalize a business that started as a homemade venture and was rapidly expanding, without losing its essence. To convey its values and attributes, a visual identity was developed to blend tradition with sophistication. Inspired by baroque art, the identity incorporates intricate graphic ornaments that reinforce its authenticity, resulting in a brand that is charismatic, creative, and authentically Mineiro.
