Brand:
CRIA Chocolate
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Job Type:
Branding & Packaging
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Country:
Brazil
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About Project
Brand Refresh SA+
The former SA Varejo faced the challenge of redesigning its brand to incorporate more modern and innovative attributes while preserving the essence that had established it as a reference in the retail sector.
In collaboration with the Greenhouse agency, we revitalized the brand's colors by opting for more vibrant shades of red, bringing energy and life to its visual identity. Additionally, we developed brand assets that effectively encapsulate the business in a versatile and comprehensive way, retaining key elements of the previous identity. The goal was clear: to demonstrate that the brand has evolved while staying true to the DNA that made it so recognizable.
As part of this transformation, the brand was renamed “SA+”, emphasizing its role as a retail hub and symbolizing its commitment to innovation and continuous growth.
