Empresa:
Próton Seguros
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Serviço:
Branding
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País:
Brasil
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Desafio
Nosso objetivo era estabelecer a base estratégica da marca e criar uma identidade verbal e visual que representasse seus atributos essenciais: colaborativa, atraente, honesta e disciplinada. A identidade precisava transmitir um forte senso de proteção, segurança e visão de futuro, mantendo uma conexão clara com a proteção digital.
Approach
The Process
To develop a visual identity aligned with these concepts, we followed a structured process:
Market research and benchmarking to understand industry needs and identify visual opportunities.
Brand strategy definition, ensuring the desired attributes matched audience expectations.
Symbol development, designed to incorporate visual elements that represent security, modernity, and a forward-thinking approach.
Typography selection, balancing subtlety and personality to complement the symbol without overpowering it.
