Brand:
Próton Insurance
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Job Type:
Branding
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Country:
Brazil
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Challenge
Our goal was to establish the brand’s strategic foundation and create a verbal and visual identity that represents its core attributes: collaborative, attractive, honest, and disciplined. The identity needed to convey a strong sense of protection, security, and future vision, while maintaining a clear connection to digital protection.
Approach
The Process
To develop a visual identity aligned with these concepts, we followed a structured process:
Market research and benchmarking to understand industry needs and identify visual opportunities.
Brand strategy definition, ensuring the desired attributes matched audience expectations.
Symbol development, designed to incorporate visual elements that represent security, modernity, and a forward-thinking approach.
Typography selection, balancing subtlety and personality to complement the symbol without overpowering it.
