Brand:
BV Bank
_____________________________
Job Type:
Brand Refresh
_____________________________
Country:
Brazil
_____________________________
About Project
BV Bank - Brand Refresh
In 2019, the BV Bank brand was launched, unifying Banco Votorantim with BV Financeira into a single brand.
As it was just before the pandemic, BV Bank, one of Brazil's largest private banks, decided to redirect all the budget initially intended for branding campaigns for its new brand to help pandemic victims.
In 2022, we faced the challenge of revitalizing the brand, applying the insights and improvements that reflected the bank’s new phase. The goal was not to create an entirely new brand, but rather to make it more accessible, with visual and verbal identity elements that were more proprietary and aligned with the bank’s updated business structure.
The result was an incredible project done with the BV Bank House team, featuring typography by Fabio Haag (https://fabiohaagtype.com/)
