Creative consultant specializing in branding.
Your brand is the identity you project to the world.
LATEST WORKS
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CASES
Rebranding Estapar
Estapar needed to be perceived as a brand that went beyond the parking segment, to begin operating in the segment and in the challenges of urban mobility in Brazil.
Insurance Próton
Our challenge was to ground the brand’s strategy and create a verbal and visual identity that embodies the concepts of a collaborative, attractive, honest, and disciplined brand. The goal was to convey a sense of protection, security, and forward-thinking, while also highlighting its expertise in online protection.
WHAT I BELIEVE
Brands need to be humanized.
A great brand strategically supports your value management, ensuring those values resonate clearly and effectively with your target audience.
That’s why my work goes far beyond visuals. I shape brands that don’t just stand out but truly connect. Because at the end of the day, it’s not just about being seen—it’s about being felt and remembered.
WHO AM I
Crafting Stories, Shaping Brands

I’m Diego Simões, a seasoned creative professional with over 15 years of experience in the industry. Throughout my journey, I’ve led creative teams at advertising agencies and retail companies, honing my expertise in art direction, branding, and design.
Now, as an independent creative consultant, I collaborate with a dynamic network of experts to help emerging brands thrive and elevate established ones to their next big milestone. Together, we craft impactful strategies and designs that drive growth and make a lasting impression.

You can follow me on social media:
HOW I DESIGN BRANDS
Creating a brand is embarking on a journey.
The pillars of my strategy are:
Brand Strategy
Through a deep dive into your business, I provide strategic tools to collaboratively define your brand's positioning, fostering genuine connections with your audience.
Brand Identity
To reflect your positioning, it’s crucial that your audience perceives it. I design a cohesive visual and verbal identity system that ensures your brand stands out and resonates.
Brand Communication
Ensure your communication is strategically aligned with your brand’s essence, making it unmistakable across all key touchpoints.
CONTACT ME
Take your brand to the next level
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